01/11/2011
Three-time Feature Writer of the Year award winner, Appleyard joins the debate on how the press report the future.
Future Foundation, the leading international and consumer futures business have teamed up with The Media Society to bring you a special evening event looking at how the media report the future, later this month in central London.
Leading the panel will be Future Foundation co-founder and chair, Melanie Howard. With over 20 years experience in social trends forecasting, Melanie is widely recognised as one of the most knowledgeable and versatile practitioners in this field, having designed and directed a vast amount of strategic futures projects across a whole range of business sectors.
Melanie will be one of five panellists running this debate. She will oversee the evening and ensure that all attendees are involved in the discussion.
Joining Melanie are some of the best in the industry, including Sunday Times columnist Bryan Appleyard; the leading authority on innovation and creativity, Charles Leadbeater; Third City Partner, Gill Brown; and Catherine Mayer, of Time London.
Together they will discuss – is it legitimate to expect informed, rational and accurate reporting about the future from today’s media? With so many sensationalist future forecasts competing for that front page position, how can we trust that what we read about the future truly is the genuine article? Amongst all the media noise in today’s society, how can we select those where the reporting is accurate and informed?
Join the discussion
This event is free to attend, but booking is essential. To reserve your place please contact:
Sam Keegan, The Media Society: sam_keegan@hotmail.com
Date: 23rd November 2011, 18:00 for 18:30
Venue: Reed Smith, 33rd Floor Broadgate Tower, 20 Primrose Street, London EC2A 2RS
Note to Editors:
Future Foundation
Future Foundation was established in 1996 and has subsequently built to be a profitable business with an on-line trends subscription service nVision, with over 150 blue chip clients at its core.
Media Society
The Media Socirty is unique in bringing together people who work in all parts of the media – radio, television, newspapers, magazines, new media, academia, media law, PR and independent media companies. Our members include both senior figures and those at the beginning of their careers. We’re at the very heart of what’s happening in the media. And we’ve got something to offer to everyone who has a connection with the world of journalism.
Melanie Howard
Melanie Howard rejoined Future Foundation as part of the successful MBO team in 2009, taking on the role of chair in the newly independent business. In this capacity she is responsible for networking and promoting the business more widely as well as advising the executive management team in growing the business and enhancing services to clients. With over 20 years experience in social trends forecasting, Melanie is widely recognised as one of the most knowledgeable and versatile practitioners in this field having designed and directed over two hundred projects across a whole range of business sectors.
