01/12/2008
'Charts of Fire' Future Foundation UK Changing Lives conference, December 08
Consumer and business insight event to help companies and brands plan and prosper in the changing economic landscape
The forthcoming Experian Future Foundation Changing Lives conference is set to address the challenges and opportunities facing companies, brands and consumers in the current economic climate. Taking place on 16th December, the half-day session entitled ‘Charts of Fire; Illuminating Downturn Drive (and all its hidden possibilities)’, will provide valuable new insight and guidance on how to succeed in uncertain times.
Christophe Jouan, Managing Director of The Future Foundation, commented: “The last recession predated the Internet, New Labour, Big Brother, social networking and amazon.com to mention but a few. Many of today’s leading companies and brands have come to power in a rapidly changing economy and it is now essential that they understand current consumer attitudes if they are to plan for a successful future. We recognise the importance of strategic guidance during turbulent times and will be using our conference to inform the market on the best ways to create fresh opportunities in a changing landscape.”
The conference will share the latest market research from The Future Foundation’s latest Changing Lives research, with topics that include:
· The unpredictable economy = the unpredictable consumer?
What do we now know about the inevitable condition of our major macro-economic variables in 2009?
· Towards cyber-volatility or the crunch-proof net?
Online shopping, the spread of social networks, the appeal of new platforms, ever more versatile communications…. Are all these features (and the habits they stimulate among consumers) actually immune to the credit crunch?
· Re-constituting intimacies – is the consumer an optimistic friend or money-saving and risk-evading?
There can be little doubt that holding consumer affinity is the market strategist’s issue for at least the remainder of this decade. Can we re-invigorate trust and loyalty and create a sense of we-are-all-in-it-together solidarity between brands and their fans?
· Socially responsible consumption – evergreen or eminently shrinkable?
Market regulation in the name of eco-ethics has been a defining feature of the age. And many consumers have let their aspiration to be good citizens influence many of their daily choices. But is the dislocation between green attitude and green behaviour bound to widen now? Or will consumers simply be unwilling to shed their better instincts, habits, demands?
For a full conference programme, pricing options and to book your place online please visit http://www.futurefoundation.net/events/show/4
For further information, please contact
Annie Woodhead
Hotwire
020 7608 4664
annie.woodhead@hotwirepr.com
About Experian
Experian is a global leader in providing information, analytical and marketing services to organisations and consumers to help manage the risk and reward of commercial and financial decisions.
Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organisations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organisations from financial services, retail and catalogue, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland and has operational headquarters in Costa Mesa, California and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in over 65 countries around the world. Continuing sales for the year ended 31 March 2008 were $4,059m (£2,020m / €2,858m).
For more information, visit www.experianplc.com
About Future Foundation
The Future Foundation is a leading international consumer think-tank and strategic consultancy. Specialising in understanding socio-economic change and consumer behaviour, the Future Foundation provides intelligent research, analysis and commentary. Our research and analysis is used in development of new products and services, to inspire marketing and communications programmes, and to instill awareness of the wider operating environment throughout client organisations.
Our current clients range across most sectors and in many countries, they include almost 200 organisations across a variety from financial services, media, telecom, retail, advertising and marketing and public sector.