Premium & Low Cost Pricing
The dynamics of pricing in a recession
The tough trading conditions of recession-blighted 2009 pose a challenge for pricing strategies. Deep doscounters would seem to naturally prosper while high-publicity sales promotions have boosted footfall, if not margins, for others. In this report, we examine the issue of pricing in a recession, the range of newly pressured consumer responses to price, the price/value distinction and the tactics in which premium pricing can still be maintained.
Download the full list of contents for this report
This full report from our nVision UK service is available to purchase for £2,000. Click here to proceed to our secure online payments page.