The Future Foundation is dedicated to providing insight - nVision Europe is where we host it.
nVision is an online trends tool that captures a comprehensive picture of the European consumer today and in the future. It articulates a quantified yet creative view of the emerging trends affecting consumers as well as building a longer term view of the dynamics of society beyond 2020. Our nVision content is both rigorous and topical, providing the game-changing insights that help clients shape their decision-making, develop new products, communications and marketing strategies and subsequently raise their profile.
The service is used by clients with pan-European brand portfolios who need to know whether a strategy that has been successful in France or Italy will be as successful in the UK, Germany, Denmark or Czech Republic? By discerning regional and national trends and influences, our client base is able to adapt its strategies to gain competitive advantage in specific markets. Understanding consumer behaviour, lifestyles, aspirations and needs in each country is obviously crucial but comparative, intelligently deciphered and presented information is hard to find – or rather, it was.
nVitro is a core component of nVision Europe. It is the part of our service in which we store trend-ideas that are currently marginal and cutting-edge within society but that have the potential to cross over into the mainstream in future. Updated on a regular basis, the goal of nVitro is not only to spot future trends but to make interesting connections and juxtapositions, to ensure that nVision is both an authoritative barometer of the socio-economic climate but also responsive to the more transitory elements of change. It's a great way of keeping up-to-date instantly.
nVision Europe deliverables: What you get & how we deliver it
To find out more about our European consumer insight tool nVision please contact:
Dominic Harrison, Head of Global Trends on dominich@futurefoundation.net or call on 0203 008 5767.
James Murphy, Editorial Director on jamesm@futurefoundation.net or call on 0203 008 5769.
