Marketing to Women
Exploring the trends effecting gender-sensitive marketing
The first objective of this report is to highlight the key trends impacting on women’s lives in the 21st century: issues of economic empowerment, career progression and the general political / cultural status of the gender agenda. We also try to follow women as they move from market to market, noting what differential impact they make as they shop, spend, run households, deal with lifestyle problems and develop identity and image.