Archant
Archant Norfolk publishes a portfolio of newspapers, magazines and websites for the people of Norwich and Norfolk.
These include daily, weekly, monthly, paid for and free titles. Products include established titles like the Evening News and Eastern Daily Press and newer products like Let’s Talk! (Norfolk), aimed at the over 50’s market, along with websites such as EDP24, Evening News 24 and The Pink’Un.
As would be expected, the different products show a range of performance against the national average for their market. We were commissioned to take a fundamental look at the way in which people’s news and information needs will change in the next 3 to 5 years including the advertisers viewpoint. As a result of this study 2005 has seen the launch of new formats for many of their titles and we subsequently extended this study for the London division of Archant.
