Abbey
Complicated Lives was an award-winning, three year project completed on behalf of Abbey. The research explored the ways in which living in an advanced consumer society is making life more complicated and what this means for financial service organisations.
Achieving over 70 mentions in the press during the first year, Band & Brown Communications who commissioned the study won the PR Week award for best use of research said ‘Our client needed a strong creative input, one that would generate a media agenda outside the personal finance pages…the award winning campaign this resulted in a high profile ‘news’ presence, driven by a landmark piece of research from the Future Foundation.“ Band & Brown Communications quoted in —Marketing magazine.
