Smart Strategic Insights to Cultural Diversity - a brand new research consortium
Future Foundation and Culture Watch are delighted to announce their joint venture – the first major marketing focused study of cultural diversity in the UK
The cultural makeup of the UK population is increasingly complex. With more than 20% of the UK workforce born outside of the UK, we can no longer assume a one-size-fits-all approach to our marketing strategies.
Until now, little has existed in the way of robust, actionable intelligence about the diverse group of consumers that make up our population beyond ethnic definitions used for niche marketing. The issues and challenges that mainstream brands face in understanding and acting on consumer attitudes and behaviour across culturally diverse groups have rarely been addressed.
And so, Future Foundation together with Culture Watch, have devised a new study to help mainstream brand owners better target these segments, fuelling more effective planning and strategy, and ultimately delivering improved brand engagement from a diverse spectrum of cultural groups.
Smart Strategic Insights into Cultural Diversity will provide your business with a completely new approach to the issues around cultural diversity in marketing strategy.
The project is supported by the IPA, who are founding partners of Culture Watch and believe that cultural diversity is a topic of critical interest to the communications industry now and in the future.
Click here to see press coverage of the launch.
Participation in the consortium will be agreed on a a first come first served basis and early consideration is recommended.
Find out more
To find out more or to arrange to meet to discuss the detail of the project please contact Kate Wilson.
(There are limited consortium member places available, and these places will be allocated on a first come, first served basis).
Why participate? Business Benefits:
- Align business strategies to the needs of culturally diverse groups and unlock value through their inclusion in strategic frameworks.
- Strengthen competitive advantage – including product innovation, brand positioning, presentation and communication.
- Inspire effective marketing and communication programmes for mainstream consumers and for groups of specific interest.