Promofutures:
New routes to profit and how to balance the discounting scales
The Future Foundation is inviting companies to take part in a new, future focused, syndicated research project that will address changing consumer needs in relationship to promotions.
Download the Promofutures overview and some initial complimentary insights
Contact Natalie Allsopp for further information and/or to register your interest
It is clear that the recession has professionalised budgeting, maximising, bargain hunting in the consumer mindset. The onslaught of the coalition government’s deficit reducing cuts will cement these behaviours even further. And broader trends around sustainability, waste and transparency mean that these reflexes are here to stay.
How will you respond to margin pressures and find market opportunity during this time?
Promofutures is a future focused study to identify how promotions (should) work from a consumer perspective and address key questions for brand owners.
Business Benefits:
This project is of direct relevance to marketing strategists, insight professionals and brand directors and managers.
It will provide each participant with new and unique knowledge that:
- is considerably broader than individual investment
- provides solutions to specific problems
- can be translated into actionable strategy
- will create competitive advantage within your sector/category
An invitation
We would like to invite you to take part in this groundbreaking programme aimed at securing an improved ROI in the promotions space. To date we have commitment from several major retailers and are talking to key players in a number of sectors including media, financial services, energy, FMCG and travel.