Priorities: consumer trends in a changing economy
The effects of the downturn have proved hard to measure through conventional sources and history has proven to be a poor guide when it comes to understanding consumer behaviour. Those brands planning to prosper through this recession need something new, solid and immediately actionable - 'Priorities' is a source of exceptional clarification of how Britain is reacting to new, challenging and changing times. We are now going into the field with phase 2 of our unique research and are inviting more members to benefit from this ongoing research programme.
What key questions will the research answer?
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How are households changing their behaviour in response to the economic downturn? And how will future behaviour be affected?
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How do consumers perceive the changing economic situation? Do their attitudes link directly through to behaviour?
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How will consumer behaviour change sector-by-sector?
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Inflation is affecting the basics most. To understand the consumer response to this we ask how will spending be affected across all categories. And how can marketers change their tone to benefit from the changing economic climate?
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Will consumer behaviour and attitudes towards paying more for ethical or environmentally friendly products and services change?
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How will the economic downturn affect how consumers save, invest, insure, borrow and mortgage?
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An insight into evolving consumer behaviour that will help in planning, advertising and pricing: are consumers trading down in some areas while retaining luxuries in others? How have consumers’ perceptions of security and confidence changed and indeed, have they actually moderated their consumption at all?