Europe Online
As we move towards an ever more connected and internet-reliant age, this analysis aims to identify the major shifts in consumer behaviour that the internet is empowering. Broadly covering the themes of netaccess and net-development, we focus on the most promising trends related to information-gathering and shopping behaviour, emerging online communities and new forms of entertainment. The evolution of the internet in the second decade of the 21st century will be mightily impactful on how citizens act and companies react.