Creative futures & scenario planning
What is it?
One of the best-known ways of exploring the future
Sadly, scenario planning suffers from a lack of clarity about how best to devise scenarios, and when and how to use them. There are a number of reasons why you might want to embark upon a scenario planning exercise, but they can broadly be grouped into three areas – providing clarity, reducing risk and inspiring creativity.
How and why is it used?
- Providing clarity
Many different backgrounds and visions of the future. Within an organisation
It is vital to ensure that the corporate vision is clearly articulated and commonly understood way.
A scenario exercise can prove an excellent way of communicating a desirable course for the company! - Reducing risk
Scenario planning creates benchmarks against which to check progress. - Inspiring creativity
One major objective of futures work is to stimulate innovation by providing insights into social processes.
As such, scenarios can serve as one key part of an integrated innovation cycle, combining trend information with business insight and alternative thinking
Our staged approach
The end goal of the process is to develop a series of distinct visions for the future and build a roadmap to get to your desired future, or design contingency strategies so your business is more agile and able to easily adapt to the changing consumer landscape.
