We recruit people determined to deliver the absolute truth about consumers' lives with near military precision.
The Future Foundation employs a broad church of individuals from different countries, cultures and backgrounds. They each bring their talents and experiences to bear on answering the compelling questions that our clients face today and in the future and help to inform and guide their actions.
Please click on a member of our team for more information.
Future Foundation Team
Anna Gyllenkrok - Account Director, Retail and FMCG
Anna joined the Future Foundation in August 2011 and heads up the retail and FMCG sector. She is responsible for managing client relationships and helping them plan effective business strategies by delivering compelling presentations, reports and hosting creative workshops. Anna works alongside a specialised team of in-house editorial, analysts and research.
Prior to joining Future Foundation, Anna worked with influencer marketing; connecting brands with people that matter in their markets. Extensive travels to faraway places and conducting qualitative interviews with local opinion leaders, she delivered consumer insights, brand adoption strategies and creative marketing initiatives for clients like Harrods, Topshop, American Express Centurion, Coca Cola. Anna has also worked with loyalty programs, helping Scandinavian Airlines develop their ecommerce channel. She holds a double degree: Fashion Design from IED Madrid and Business Economics from Copenhagen.
Anna joined the Future Foundation in August 2011 and heads up the retail and FMCG sector. She is responsible for managing client relationships and helping them plan effective business strategies by delivering compelling presentations, reports and hosting creative workshops. Anna works alongside a specialised team of in-house editorial, analysts and research.
Prior to joining Future Foundation, Anna worked with influencer marketing; connecting brands with people that matter in their markets. Extensive travels to faraway places and conducting qualitative interviews with local opinion leaders, she delivered consumer insights, brand adoption strategies and creative marketing initiatives for clients like Harrods, Topshop, American Express Centurion, Coca Cola. Anna has also worked with loyalty programs, helping Scandinavian Airlines develop their ecommerce channel. She holds a double degree: Fashion Design from IED Madrid and Business Economics from Copenhagen.
Barry Clark - Account Director, Financial Services
Barry Clark has worked in marketing for over ten years in both retail, FMCG and media.
Barry studied marketing and industrial relations at Strathclyde University, scooping a couple of prizes during his time there. He first job was selling beer - surely the dream of every young man. After a three year stint in sales for the Whitbread Beer Company, Barry moved to the company's marketing division where he worked across a number of brands including Hoegaarden, Stella Artois and Boddingtons. He then worked in new product development project-managing the creation and delivery of new brands. A spell with Costa Coffee followed where he created the marketing function at a time when the UK coffee market was beginning to undergo rapid growth. After the cappuccino years, Barry started a new chapter at HarperCollins as Senior Marketing Manager for Entertainment books. During his six years at the company he was responsible for marketing the JRR Tolkien catalogue at the time of the hugely successful Lord of the Rings movie franchise. This golden period gave him the excuse to travel to Cannes and New York while working with the studio, New Line Cinema. He also worked with brand owners, licensees and celebrities on the marketing of a range of books. During his time at HarperCollins Barry was elected as Chairman of the Audio Publishing Association, representing all publishers.
Barry joined the Future Foundation in April 2006, originally as Head of Client Services working with a variety of clients including Tesco, The Guardian, OMD and Gucci Group. In 2008 he became an Account Director with responsibility for both financial services and utilities. Barry has recently completed a project for a FTSE 100 financial services group that used consumer trend work as a platform for creative proposition development.
Barry has extensive experience of research and insight and is a trained focus-group moderator. As such he knows from painful experience how difficult it can be to keep a conversation with 12 surly blokes going for 90 minutes. Unsurprisingly he demonstrates considerable empathy for those involved in qualitative research.
Christophe joined the Future Foundation in 1998 to develop the nVision consumer insight service, which now has over 200 subscribers across Europe. He still plays an active role in the editorial and analytical development of all services and specialises in the cultural similarities and differences across Europe and their impact on consumer markets.
Christophe was appointed as Managing Director of nVision in 2001, however after taking a wide role in the international expansion of the Future Foundation, and sitting on the board of both the Future Foundation and Experian Business Strategies, Christophe was made Managing Director of the Future Foundation in March 2007. Following the successful management buy-out from Experian, Christophe has been appointed CEO of the newly independent Future foundation.
Through his years of experience at the Future Foundation, Christophe has worked with a wide range of organisations on a wide range of bespoke projects, gaining expertise in many consumer markets such as financial services, FMCG, retail as well as media and communications.
Christophe regularly designs and delivers workshops for clients on a variety of issues surrounding social, economic, political and technological change both at UK and European level. He is also often invited to speak at many external conferences for organisations such as M&S and the Sport Industry Summit.
Colin Lloyd - Non-Executive Director
After a career in advertising and publishing, Colin founded KLP Group in 1970, which became a global marketing services organisation with Colin Lloyd as its Chief Executive. In 1983 KLP Group PLC became the first company in the promotion-marketing sector to become listed on the London Stock Exchange operating 35 subsidiaries in 12 countries. In 1990 KLP Group was acquired by the French advertising group RSCG and Colin was appointed to the board as President - Marketing Services Worldwide and Chairman of its UK operations.
In 1993 he was appointed Chief Executive of the Direct Marketing Association (UK) (www.dma.org.uk), the trade association for the UK Direct Marketing industry. Under his leadership the DMA grew to be the largest trade association in its sector in Europe. He jointly founded the International Federation of Direct Marketing Associations (www.ifdma.org), representing DMA's globally and was appointed the organisations first President. At the same time he was appointed Vice President of the Federation of Direct Marketing (FEDMA) the European representative body for direct marketing.
In 1999 he was appointed the DMA's first President. He stood down from this position in 2001.
Colin is a former President of the Institute of Sales Promotion, a former director of the Advertising Standards Board of Finance, a former Council member of the Advertising Association and a founding board member of Alliance for Electronic Business and former board director of the National Newspapers Mail Order Protection Scheme.
He is non-executive Chairman of Motivcom PLC and an NED of two private companies. In 2006 he was appointed as Chairman of the Fundraising Standards Board, the self-regulatory body for the UK charity sector.
During his career Colin has received a number of industry awards: Fellow of CAM, Fellow of the ISP, Roll of Honour of the MAA, Roll of Honour DMA.
Colin joined Future Foundation as a Non-Executive Director in December 2009.
Damian Lord - Intelligence Manager
Damian joined the Future Foundation in August 2007, after working in media research for SPA. He is currently the Intelligence Manager, working across both UK and global nVision services, maintaining and refreshing all nVision content. Additionally, he regularly writes nVision sector reports across the service, as well as bespoke client reports on a variety of themes. Alongside this main role, he is also the manager and director for a number of key accounts across sectors such as advertising, media and tourism, while further managing the Future Foundation's expert insight community - nVoys.
Damian possesses an MA in Sociology from the University of Manchester and carries a particular professional interest in the lives of children and young consumers, travel and tourism, global luxury markets and media consumption habits.
damianl@futurefoundation.netDeborah Parkes - Non-Executive Director
Deborah has spent her entire career as a marketer – sometimes within corporates and sometimes within entrepreneurial businesses.
Initially she worked within the publishing arena with Maxwell Communications Corporation on a variety of business and academic titles. This culminated in a period of running special projects for the main board, with a focus on new acquisitions.
After six years, she moved across to marketing within the events industry – initially with EMAP running a series of B-to-C events and then at Richmond Events for 12 years as part of an MBO team that took the business from £5m turnover to £35m turnover and from a single UK market operation to one spanning the UK, Continental Europe and the USA.
Since January 2003, Deborah has set-up three businesses – Bish Bosh Bash (which runs corporate and marketing industry events); Parkes & Associates (which provides strategic marketing advice to marketing services businesses) and Vantage Conferences (which incubates and develops new B-to-B events).
Deborah joined Future Foundation as a Non-Executive Director in December 2009.
Dominic Harrison - Head of Global Trends
As Head of Global Trends, Dominic is responsible for developing and maintaining the Future Foundation’s international offer. Dominic has worked with a range of global clients on international consumer research projects and via nVision Global and regularly speaks at the Future Foundation’s bi-annual nVision Client Conferences and at external events.
In October 2011, Dominic was a speaker at the ESOMAR 3D Digital Dimensions Conference in Miami, USA. He is also editor of nVitro and regularly writes for the in-house trend-spotting service, now in its sixth year.
Dominic joined the Future Foundation in July 2006 having graduated from the University of Bristol with a First Class Honours degree in German and Politics.
dominich@futurefoundation.net
Prior to this, he worked in Geneva as Strategic Partnerships Project Manager for the Millennium Foundation for Innovative Finance for Health, a public-private partnership involving global corporations from the travel and tourism industry and international health organisations. He previously interned at the Italian Chamber of Commerce and Industry in Western Australia and at Stakeholder Forum, a London-based international organisation working on sustainable development issues.
Emiliano holds a MSc in International Political Economy from the London School of Economics and gained a BSc (Hons) in Political Science from LUISS University of Rome. As part of his degree, he also spent a semester as exchange student in Sweden.
emilianod@futurefoundation.net
Heather Corker - Editorial Analyst
Heather joined the Future Foundation in April 2011 as an Analyst for the Editorial Team. She is responsible for updating and writing new content for nVision and nVision Europe and also looks after client accounts as an Account Manager.
Heather holds an MSc in the History of Empires from the London School of Economics. She completed her BA (Hons) in International Relations with a minor in Italian Studies from Gonzaga University in 2008, spending her third year of university studying in Florence, Italy. Following graduation Heather worked for three months with the Diocese of Zambezi in Zambia.
Prior to joining the Future Foundation, Heather worked as the Advocacy Assistant alongside the Public Policy and Campaigns Teams for Tearfund, a UK-based development charity.
James Murphy - Editorial Director
James Murphy is Editorial Director at the Future Foundation. He leads the team responsible for the content and quality of nVision UK and nVision Europe, the company’s principal social analysis and forecasting services.
The editorial content addresses the future agendas facing brands in all consumer-facing sectors. He has recently completed a review of the Copenhagen Summit for nVision clients and also a strategic forecast of the long-term implications for both the private and public sectors of the General Election 2010. He also recently addressed the Financial Services Forum in the City.
Formerly, he was Director of Analysis at First&42nd, the business consultancy of Edelman and a non-executive director of Cohn&Wolfe. In an earlier incarnation, he was conseiller politique in the cabinet of a European Commissioner.
He has written for many outlets over the years including Market Leader, Brand Strategy, The Herald, The Observer… and has appeared as a social analyst on the Today Programme, Start the Week, Newsnight and PM.
His clients have included Skype, Coca Cola, the Association of Colleges, the Association of London Government, Friends Provident, Molson Coors, Channel Four and the BBC.
He lives in Islington and was educated at the Universities of Glasgow, Oxford and London.
James Murphy est Directeur éditorial au sein de la Future Foundation, responsable des contenus écrits de nVision (Europe et Royaume-Uni) et de notre nouveau service de veille des tendances émergentes : TrendExpress. Il est également Directeur de Model Reasoning, cabinet de conseil spécialisé dans le secteur public.
Auparavant, James était Directeur d’analyses chez First&42nd, cabinet de conseil appartenant au groupe international Edelman, puis non-executive director chez Cohn&Wolfe. Il est intervenu sur les plateaux des émissions Newsnight, Start the Week et The Today Programme en tant que spécialiste des évolutions socio-économiques.
Récemment, James a terminé un important projet sur les répercussions de l’augmentation des prix sur les modes de vie de la classe moyenne au Royaume-Uni, ainsi qu’une étude de l’impact des incitations à la non consommation dans le secteur du tourisme. Très bientôt, il terminera la mise à jour du Scénario Central : l’ensemble des idées clés à la base du travail du service nVision.
Jason Mander - Content Manager
Jason joined the Future Foundation in September 2010 and currently serves as Content Manager – liaising closely with the Editorial, Intelligence and Quant teams to maintain the quality of nVision’s trends and reports across the UK, European and Global services. He is also a regular contributor of editorial material and manages a number of key client accounts.
Prior to this, Jason spent three years as a Research Fellow at Worcester College, Oxford. During this period he taught a range of undergraduate courses, published a book through Cambridge University Press, contributed chapters to a number of edited volumes and presented papers at international conferences in Italy, Sweden and the UK.
Jason graduated from Oxford University in 2004 with a First Class BA in Classical Archaeology & Ancient History. He went on to complete an MSt and PhD, winning a prestigious British School at Rome scholarship and being fortunate enough to visit more than a hundred European cities for the purposes of research.
jasonm@futurefoundation.net
Jessica Irwin-Brown - Senior Research Executive
Jessica recently joined the Future Foundation as Senior Research Executive. She works alongside the Head of Research on all projects featuring original research. Her role involves the design and implementation of research on a wide range of projects including consultancy projects, large consortia studies as well as the Future Foundation’s original nVision research programme.
Prior to joining Future Foundation Jessica worked at Opinion Leader research for 2 ½ years, specialising in market research consultancy through qualitative, quantitative and deliberative research and consultation. At Opinion Leader Jessica built up extensive experience in qualitative research, regularly setting up and moderating a variety of projects which involved face to face interviews, focus groups, workshops and large scale deliberative events.
Jessica graduated in 2007 from Oxford Brookes University with a BA (Hons) degree in Marketing Management.
Josh McBain - Senior Editorial Analyst
Josh joined the Future Foundation in January 2012 as a Senior Editorial Analyst. As an analyst in the editorial team he is responsible for developing and writing our trend analysis. Josh also manages several client accounts.
He previously worked for the advertising think-tank Credos, where he led their economic and alcohol research programmes. Prior to this, he worked for the public affairs team at the Advertising Association and for the research consultancy Comres.
Josh has a MA in Intelligence and International Security from King’s College London, where he specialised in European and Middle Eastern diplomacy and security.
joshuam@futurefoundation.net
Josie Watson - Marketing Manager
As Marketing Manager, Josie has accountability for the key marketing functions within the organisation. Her responsibilities include the management and execution of our growing events programme, managing the continual upkeep and development of our website and social media platforms and overseeing the Future Foundation's email marketing output.
Prior to joining the Future Foundation as Marketing Assistant in October 2006, Josie worked for Fossil UK in their Marketing department.
Josie graduated from Keele University in 2006 with a dual honours degree in Business Marketing and French, during which time she spent an academic year studying at ICHEC University in Brussels studying Marketing alongside French culture and language disciplines.
Karen Canty - Account Director, Digital Media
Karen joined the Future Foundation in August 2009 as an Account Director, specialising in new media and digital technology. She is responsible for managing relationships with major nVision clients within the sector including BBC, Channel Five, Discovery Networks and Yahoo. Her role also sees her developing new relationships with key industry players, as well as delivering bespoke analysis and consultancy.
Karen’s background is in PR, bringing 11 years of strategic experience across a broad range of consumer and corporate brands, across sectors as diverse as technology, food and drink, automotive, finance and travel. Karen has worked on campaigns with clients such as Microsoft, Procter & Gamble, Philips Consumer Electronics, Vauxhall Motors and First Direct.
Karen graduated in 1997 from the University of Warwick with an honours degree in English and Latin – the English element proved to be the perfect vehicle to exploit her love of the written word, although the Latin has yet to prove its worth in day to day life.
***Karen is currently on maternity leave. Please contact Richard Nicholls in Karen's absence***
Katie is Head of Research at Future Foundation and oversees all aspects of original research. She specialises in combining qualitative and quantitative research techniques to build robust and insightful research studies.
Her work encompasses individual clients projects, consortia projects and research commissioned for the Future Foundation itself. She is involved in all aspects of the research process, from questionnaire and survey design through to analysis and presentation of results to clients. Katie recently co-ordinated the global expansion of Future Foundation’s nVision research programme into 21 markets across the world.
Katie graduated from the University of Sheffield in 2002 with a B.A. (Hons) degree in French and Business Studies.
Katie has 7 years market research experience and prior to joining the Future Foundation worked in research roles at The Henley Centre, BMRB and Mediaedge:cia.
Kerry Rheinstein - Editorial Analyst
Kerry is an analyst in the editorial team. She previously worked in the quantitative team, analysing the Future Foundation’s Changing Lives surveys. As an analyst in the editorial team she is responsible for developing and writing our trend analysis. In addition, she specialises in economic and financial sector analysis, helping to produce the company’s economic reports. She also manages several client accounts.
She has a MSc in International Relations from the London School of Economics, specializing in global risk and public diplomacy in the Middle East. She completed her BA (Hons) in Political Science from Washington University in St. Louis, where she studied statistics and worked as a research assistant for a quantitative political methodology course for the Political Science Department. Prior to joining the Future Foundation, Kerry worked for Jo Swinson MP in London. While in Washington, DC, she interned at Greenberg Quinlan Rosner Research, a polling and consulting company, and worked on the firm’s domestic and international political campaigns. She also interned for Capitol Associates, a health-care and non-profit lobbying company, and worked on Congressman Tom Perriello’s congressional race, which was ranked as one of Politico.com’s top ten races award in 2008.
kerryr@futurefoundation.net
Laura Van Eeckhout - Global Analyst
Laura is Belgian and a quadrilingual Dutch, French, English and German speaker. She studied at the VUB in Brussels and has a Bachelor’s and Master’s Degree in Communications. After moving from Grimbergen (a Flemish town near Brussels) to London, this is her first role in marketing.
laurav@futurefoundation.net
Marta Vilella-Vila - Head of Intelligence
Marta joined the Future Foundation in 2004 and now manages the Intelligence team. She is responsible for the development and delivery of the high quality knowledge base of nVision. She works closely with the Account Directors team to develop a sector specific intelligence base in order to support clients make better-informed strategic decisions. Her work also includes producing reports and presentations to clients on a variety of consumer-related themes.
Marta is originally from Barcelona and, prior to joining the Future Foundation, she worked in her hometown for several years in communications, marketing and social research both for the private and public sector. She began as a Communications Officer in Hewlett-Packard, then moved to the motor industry and was product and marketing research manager for Piaggio/Derbi. After having researched the scooter sector for four years, she moved to the education sector as a Communications Manager for the Open University of Catalonia (UOC), a leader in online learning technology and where sociologist Manuel Castells is Director of the Internet Interdisciplinary Institute. She came to the UK in 2002 and, after completing a Master’s degree, she worked as researcher at the London School of Economics and Political Science (LSE) on a health communication project and then as a researcher for the New Local Government Network, a think tank based in London.
Marta's work has been reflected in several publications in the area of consumer studies and health communication research. She has published several papers in the International Journal of Consumer Studies, the Journal of Socio-Economics, Eurohealth and the LSE Health discussion paper series. Currently, she is editing a special issue for the journal Futures.
Marta holds a BA (Hons) in Media & Sociology (Universitat Autonoma of Barcelona), a Postgraduate degree in Communications Management (ESADE) and an MA in Media and Communications (Goldsmiths College, University of London).
martav@futurefoundation.net
Despues de cuatro años en The Future Foundation, Marta es actualmente la responsible del equipo de ‘Intelligence’. Sus responsabilidades incluyen la gestión de los contenidos del servicio nVision, así como la elaboración de nuevos informes y tendencias. Marta realiza a menudo presentaciones sobre temas de tendencias de consumo. También se ocupa de la supervisión de cuentas de varios clientes, como Ikea, Mazda y EasyJet.
Anteriormente, Marta trabajó en Barcelona como Product Manager en el sector de la motocicleta (Derbi Nacional Motor S.A.) y como responsable de comunicación interna en la Universitat Oberta de Catalunya. Se trasladó a Londres en el año 2002, y tras completar un Máster en ‘Media and Communications’ en Goldsmiths College (University of London), trabajó como investigadora en el think-tank New Local Government Network.
Ha publicado diversos artículos académicos sobre temas de percepción de riesgos y la influencia de los medios en revistas como el International Journal of Consumer Studies, Journal of Socio-Economics y LSE Discussion Paper Series.
Marta es de Barcelona, es licenciada en Ciencias de la Información por la Universidad Autónoma de Barcelona (1996) y tiene un postgrado en Gestión de la Comunicación por ESADE.
Despres de quatre anys a The Future Foundation, la Marta es actualment la responsable de l’equip d’Intelligence. S’encarrega de la gestió dels continguts del servei nVision i de la creació de nous continguts. Sovint fa presentacions a clients sobre temes de tendències de consum. També s’ocupa de supervisar comptes de clients diversos com ara Ikea, Mazda i EasyJet.
Anteriorment, la Marta va treballar a Barcelona com a Product Manager en el sector de la motocicleta (Derbi Nacional Motor S.A.) i com a responsable de comunicació interna a la Universitat Oberta de Catalunya. Es va traslladar a Londres l’any 2002, i després de completar un Màster en ‘Media and Communications’ a Goldsmiths College (University of London), va treballar com a investigadora en el think-tank New Local Government Network.
Ha publicat diversos articles acadèmics sobre temes de percepció de risc i la influència dels mitjans en revistes com l’International Journal of Consumer Studies, el Journal of Socio-Economics i LSE Discussion Paper Series.
La Marta és de Barcelona, és llicenciada en Ciències de la Informació per la Universitat Autònoma de Barcelona (1996) i té un postgrau en Gestió de la Comunicació per ESADE.
Meabh Quoirin - Managing Director
Meabh joined the Future Foundation in 2002 as Head of Business Development for the both the UK and European nVision services. She was appointed Client Director in 2008 followed by Managing Director in 2009 (as part of the successful MBO team). As such, she is responsible for the effective running of Future Foundation as well as directing marketing and sales activities to accelerate the global growth of the business. Meabh also designs and delivers projects across all our client sectors including retail, media, finance and FMCG, with a particular focus on innovation. Meabh also regularly acts as the public face of the Future Foundation; as a regular spokesperson for the press and as an experienced conference speaker.
A truly bilingual French and English speaker Meabh has a varied commercial background in consulting, business development, marketing and press most notably in France, Ireland and the UK. She holds a BA (Hons) in International Business Communication from the University of Ulster as well as a Masters Degree in Socio-Cultural studies at the University of Strasbourg.
Meabh a rejoint la division nVision de Future Foundation en 2002, en tant que Responsable du Développement Commercial, un poste qu’elle a occupé 3 ans, pour diriger la stratégie commerciale ambitieuse de nVision au Royaume-Uni et en Europe, avant d'endosser récemment les nouvelles fonctions de Directeur des opérations.
En tant que collaborateur de Future Foundation, Meabh a été à l`origine de l’adhésion de plus de 80 clients au portail nVision d’analyse des tendances de la consommation ; citons notamment Interdeco, Orange, Saatchi & Saatchi, et récemment SFR et la Caisse Nationale des Caisses d`Epargne.
Totalement bilingue français-anglais, Meabh a acquis une expérience commerciale diversifiée en France et au Royaume-Uni, notamment dans l’organisation de conférences, avec un passage au département marketing de Disney. En tant que Directeur des opérations, Meabh est responsable du bon fonctionnement de nVision dans toute l’Europe, un rôle dans le cadre duquel elle supervise l’analyse nVision et le développement de produit, tout en veillant à ce que la croissance commerciale internationale soit satisfaisante. Elle collabore étroitement à l’offre de consulting ad hoc Future Foundation et travaille avec la division Business Strategies d’Experian pour veiller à ce que nos clients obtiennent une offre intégrée.
Meabh est un point de référence essentiel pour toutes les questions ayant trait à nVision.
Elle détient un diplôme BA (Hons) en International Business Communication de l’Université d’Ulster et une maîtrise d’Etudes Cinématographiques de l’Université de Strasbourg.
Melanie Howard - Executive Chair
Melanie Howard was a co-founder in 1996 and is now chair of the Future Foundation, an international trends and insight consultancy that helps clients identify and capitalise on emerging market opportunities and reduce risk. Passionate about the value of futures thinking to organisations of all sizes and sectors, Melanie speaks frequently, writes often and grabs any chance to communicate how and why understanding consumer trends can really make a difference to effectiveness and creativity.
As well as acting as chief networker, proselytiser and chair for the Future Foundation, she is also a Visiting Business Fellow at Innovation RCA at the Royal College of Art, a visiting professor at Henley Business School where she is running master classes in Futures Thinking, an advisor to social business ‘beehive’ clearlyso.com and a trustee of the IDM and the Women’s Sport and Fitness Foundation.
melanieh@futurefoundation.netMichael Agnew - Senior Account Manager, Advertising, Branding & Communications
Michael joined the Future Foundation in December 2011 as Senior Account Manager in the client services team. He is responsible for looking after all advertising, branding and communications clients. Michael’s primary role is to manage client relationships with the likes of Saatchi & Saatchi, BBH and JWT. In addition he provides tailored insights to these clients on a regular basis.
Prior to joining the Future Foundation Michael worked for Kantar Worldpanel where he joined as a graduate in 2008. There he was responsible for managing client relationships, analysing panel data and delivering consumer insights to top FMCG manufacturers. Michael graduated from Queen’s University Belfast in 2007 with a BSc in Accountancy.
Parimal Makwana - Senior Analyst
Parimal joined the Future Foundation in Sept 2008 and works within the editorial team. As a Junior Analyst, she is responsible for updating and writing new and timely content for nVision. She also looks after a number of nVision client accounts including Orange and The Energy Saving Trust within her role as an Account Manager.
Parimal graduated from the University of Warwick in 2008 with B.A. in English and French. As part of her degree, she also spent a year working in France teaching English in a lycée within a Parisian suburb.
Patrick Fagan - Client Services Executive
Patrick joined Future Foundation in July 2011 as Client Services Executive. He is responsible for managing a number of accounts and maintaining client relationships.
Patrick graduated from University College London in 2009 with a degree in psychology. He then went on to work for a psychological consultancy firm, applying behavioural economics to blue-chip brands in order to improve their communications, sales and growth. During this time, he also graduated with an MSc in marketing from King’s College London.
Philip Smith - Graphic Designer
Philip joined the Future Foundation in 2008, acting as a brand guardian, providing graphical support at all levels. He is responsible for maintaining and developing the company's branded materials for both internal and external use, including designing templates, bespoke charts and illustrations over a variety of media.
Philip graduated from the University of Westminster in 2002 with a BA (Hons) in Illustration. Prior to joining the Future Foundation, he worked as an in-house designer for Research International and produced storyboards as a freelance illustrator.
Pippa Goodman - Commercial Director
Appointed as Commercial Director in April 2011, Pippa is focused on business development for the Future Foundation across the UK and international markets. She also works closely with clients such as Asda, John Lewis, Tesco, Waitrose, Centrica and E.On on the strategic application of nVision trend insight.
Pippa joined the Future Foundation in 2008 as Account Director – Retail and Leisure, with responsibility for delivery of ongoing trend services and consultancy for clients in these sectors. In this role, she delivered consultancy projects exploring the future of: promotional marketing, the home, multi-channel retail, and cinema.
Pippa is a regular speaker at industry and client conferences across the retail and leisure sectors.
Prior to joining the Future Foundation, Pippa spent 15 years applying consumer and business trends to enhance clients' positioning and communications across diverse markets including retail, property, food and drink, travel, healthcare and education.
Previously with The Engine Group - as a director at Mandate Communications - Pippa has also worked with London Business School and international consultancy Fleishman-Hillard.
Richard Nicholls - Account Director, Media, Technology & Telecoms
Richard joined the Future Foundation in July 2007 and currently serves as the Account Director for Media, Technology and Telecoms. He is responsible for managing relationships with major nVision clients within the sector such as BBC, News International and Everything Everywhere, developing new relationships with key industry players and delivering bespoke analysis and consultancy.
Richard is also the Future Foundation’s Economics Editor. He was heavily involved in the Future Foundation’s response to the recession, including a central role in composing nVision’s recession-edition Central Scenario document and the New Normal project as well as writing a number of reports and articles such as the monthly Economic Snapshot and speaking about the UK, European and Global economies at several nVision Client Conferences.
Prior to his current role Richard worked within nVision’s Business Intelligence team, managing the content of the nVision UK service. He also wrote and revised reports, managed several client accounts, and worked on consultancy projects.
Before joining the Future Foundation, Richard was a Research Executive at a Research International. He has a BA (Hons) in Philosophy, Politics and Economics from Oxford University and an MA in Philosophy from the Open University.
Tommaso Gennari - Head of Quantitative Analysis
Tommaso joined the Future Foundation in 2008 and as Head of Quantitative Analysis has the responsibility for ensuring the ongoing quality of our data analysis, in terms of both insight and rigour.
Managing a team of specialist analysts, Tommaso is involved in every aspect of our research including survey design, applying more advanced analytical techniques to our more numerical bespoke projects and regularly presenting our findings to clients.
Tommaso graduated from University of Bologna (Italy) in 2000 with an Honours degree in Statistics and Social Sciences. Before joining the Future Foundation, he worked for five years as Researcher and Survey Statistician at Provincia di Bologna (a Local Government in Italy), designed and carried out the Annual Report on Labour and the Economy in Bologna (Italy) for a major trade union, lectured in Statistics for Social Science at the University of Bologna, and worked as a researcher at the New Media Unit in GfK-Eurisko (Milan).
Tommaso è analista nel team Analisi quantitative della Future Foundation da luglio 2008. È incaricato di svolgere analisi statistiche complesse, al fine di comunicare ai clienti gli effetti che cambiamenti sociali, opinioni e comportamenti dei consumatori hanno nelle aree di loro interesse.
Tommaso si è laureato con lode in Scienze statistiche e sociali all'Università di Bologna nel 2000. È esperto in analisi statistiche avanzate e in metodologie quantitative, e dotato di vaste e profonde conoscenze in ambito socio-economico.
Prima della Future Foundation, Tommaso ha lavorato per cinque anni come ricercatore e statistico al MeDeC-Centro Demoscopico Metropolitano della Provincia di Bologna, ha progettato e realizzato l'Osservatorio sull'economia e il lavoro di Bologna per IRES Emilia-Romagna, è stato docente di Statistica all'Università di Bologna e ha lavorato come ricercatore al Dipartimento New Media di GfK-Eurisko.
Yasmine Baladi - Associate Director, Client Services
Yasmine is our Associate Director, Client Services for our international insight tool - nVision. Within this role she is responsible for strategic implementation, marketing to clients, client retention and ensuring the smooth running of client relationships. She looks after a number of key accounts such as including BP America, Omnicom Media Group, Group M, and Associated Newspapers. She is a regular presenter at both internal and external conferences, runs various client workshops and is the chair for our quarterly nVision Express Seminars. She is also a founding member of the Future Foundation's Insight Community.
Yasmine joined the Future Foundation in May 2003. She graduated from the University of Surrey where she gained a BSc Hons in Applied Psychology and Sociology. Prior to starting at the Future Foundation she worked for the police research department at the Home Office and worked across Europe, whilst travelling.
